Meet Sarah & Jason, The Owners and The Couple Behind
Whistle Hollow Events and Endless Catering
Hi! We are Sarah and Jason. We have both been entrepreneurs in our own ways for many years. Jason owned and operated a successful financial planning firm in Arizona. He also founded Barks & Berries in 2016 and grew it to a nationally recognized fresh organic dog food brand. Sarah has spent the last 17 years working in the wedding industry in Southern California and then Nashville before ultimately landing in Ardmore where we are staying and eventually raising our family here. Over the past few years, they have combined forces to bring their own strengths to their 2 new businesses together and turn Whistle Hollow into the premier Wedding destination between Huntsville and Nashville.
Together, we love to travel, scuba dive, and enjoy being outside with our dogs and chickens.
We look forward to meeting you and helping you celebrate!
More about Sarah
Owner & CEO of Whistle Hollow Events
Owner of Endless Catering
Creative Director of Barks & Berries
Sarah is an award winning entrepreneur, philanthropist, speaker, and author. She’s been in love with weddings and flowers since she was a little girl and has been living her dream career for almost 18 years.
Her Wedding and Hospitality Management experience began straight out of college where she spent 6 years learning and managing multiple, multi-million dollar Food & Beverage outlets and private events for the Sheraton and Hilton.
Eventually, she left to start her own dessert catering company providing massive installations for weddings, which successfully helped launch her hospitality company 8 years later.
Fast forward a few years to 2022, she not only understands, but LOVES that each client brings their own flare. Over the years, she realized that providing an over the top, exceptional customer experience was really what made her excited to wake up each day.
That eventually led her to be one of the most sought after Customer Service professionals in the industry. You might hear her on the radio or the news where she regularly contributes the importance of treating people with respect and appreciation, and not as transactions.
Over the years, she has designed, coordinated and overseen hundreds if not thousands of weddings. You’ll see her working alongside our amazing team designing, planning, managing the events, and most importantly, making your big day everything you’ve dreamed of, and more!
More about Jason
Founder and CEO of Barks & Berries
Owner & CFO of Whistle Hollow Events
Owner of Endless Catering
Jason is an award winning entrepreneur, author, speaker, philanthropist and Navy veteran.
Jason is the owner and founder of Barks & Berries, a fresh, organic dog food company making waves in the holistic pet food industry. They just opened their second facility here locally!
Jason’s background prior to launching Barks & Berries in 2016 is in Nutrition, Physiology and Endocrinology as well as having owned and operated a successful financial planning firm in Arizona.
In 2020 after losing one of his Papillon pack, Jason started Sage’s Light Foundation to help bring awareness to diet related diseases and disorders in dogs and how to provide natural remedies and longer healthier lives through proper nutrition.
Jason’s passions are in animal welfare and nutrition, cooking and creativity in the kitchen, travel, scuba diving, shooting, and teaching financial literacy.